A spatial decision simulation for retail and FMCG teams.
A supervisor's judgement. Person-dependent, unscalable, not comparable.
Measures knowing the rule, not applying it. The real skill is spatial.
A badly built shelf is weeks of lost sales. Learning is paid for in revenue.
From the product library onto the shelf, on desktop and tablet.
Six commercial criteria, transparent formulas, repeatable results.
The why beside the number — where the learning actually happens.
The goal is not to produce a layout for a store; it is to teach and measure the skill of building one.
Output: a layout file for the store. Measured by feasibility.
Output: a score, a ranking, a competence report. Measured by learning.
An administrator sets the shelf, the product library and the criterion weights.
The participant builds; score and ranking update on every change.
The instructor compares layouts and reasons with the room.
Are the focus products on good shelves.
Is a brand one island or several.
Does the distribution match target.
Are segments in order.
How close to the corporate standard.
Is the space used well.
| Eye-level allocation | 100% |
| Block integrity | 67% |
| Facing share match | 83% |
| Category flow | 100% |
| Shelf fill | 100% |
Giving eye level to the focus brand split the competitor's block in two. The model catches that tension — and that is exactly what the room should argue about.
The participant sees why the score is what it is. A number on its own tells nobody what to do differently.
Segments in order, brand in one block — both at once is not easy.
Compliance, not creativity: a reference layout is given and rebuilt.
The shelf is full; making room means taking it from someone.
The competitor stays. Integrity and share cannot both be held.
Five shelves, sixteen products, four segments. One criterion is not enough.
The others teach placement; this one teaches what to leave off.
Today a participant builds a shelf and sees its quality. The next step stretches the decision over time: a layout produces sales, sales move share, shifted share changes what is right next round.
Winning eye level grows your share; holding it needs more facings next round.
The board ranks who sold the most across rounds, not who built best once.
A market forgets a win; you have to keep pushing your brand.
Phase 3 — the economic model is designed, the build is on the roadmap.
Builds the scenario: shelf, product library, criterion weights.
Runs the session, watches the live board and the criteria breakdown.
Builds the shelf and sees a reasoned score and ranking at once.
Measuring field sales and merchandising competence.
Training store managers and category leads.
An applied case in retail marketing courses.
Communication and prioritisation.
Strategic decisions and their consequences.
Spatial and category management.
Try the demo scenario in half an hour; adapting it to your own category takes an afternoon.