simanabusiness acumen

Run the company.
See what the decision costs.

A multi-round company management simulation, played in teams.

simana.tr
The problem

Management
Cannot Be Taught by Telling

📚

Case study

You read the outcome of a decision, you do not make it. A decision without a cost teaches nothing.

📊

Statement training

It teaches you to read a financial statement, not which decision moved it.

🏢

Learning in a real company

A wrong decision is paid for over months. The cost of learning lands on the balance sheet.

The product

The Participant
Actually Runs the Company

🎯

Sets a strategy

Analyses the market and the competition, picks a long line and defends it.

⚖️

Makes trade-offs

Every decision moves several measures at once, and some of them the wrong way.

📈

Sees the outcome

The round closes and the market answers. The reason sits beside the number.

The screens

Six Screens,
One Company

🔬

R&D

Design products against customer expectations: revise, launch, retire.

📣

Marketing

Price, sales forecast, promotion and sales budgets.

🏭

Production

Production volume, capacity and automation investment, inventory.

💰

Finance

Borrowing and cash strategy; income statement, balance sheet, cash flow.

🏛️

Board

Every financial statement and indicator of the company in one place.

📋

Summary

Review the decisions one last time and upload them.

The round

How a Round
Works

🔍

Read the market

The perception map, customer purchasing criteria, what competitors did last round.

✍️

Take the decisions

Decide across four departments. They act on each other; one is the price of another.

⬆️

Upload the team decision

What moves the company is the decision the team agreed on and uploaded.

The team

A Decision
Defended Together

👤

User decision

Your own record only. It exists for trying things out and does not change the company result.

👥

Team decision

Agreed and uploaded together. The system takes the last one uploaded, so it has to be coordinated.

Measurement

What Gets Measured,
and How Much It Counts

💵

Sales revenue

The share of the market you took, as turnover.

📗

Profit

The test of your cost decisions.

📈

Share price

How the company looks from outside, cumulative performance.

🧮

Contribution margin

Profitability per unit; the distance between price and cost.

🚨

Emergency loan

The high-interest debt you reach for when cash runs out. Lower is better.

⚖️

Set with the scenario

The standard build is these five at 20% each; both the set and the weights can be changed per organization.

Scenarios

One Model,
Different Industries

🔌

Microchip

High R&D intensity, products age fast.

🛒

FMCG

High volume, thin margin, a race for awareness and availability.

🚗

Electric vehicle

Heavy capacity investment, long payback.

🧬

Biomed

A regulated market under quality pressure.

✈️

Aerospace

Long cycles, large capital, a narrow customer base.

🎛️

Customisable

Inflation, labour and cost parameters are tuned to the institution.

Competition

Same Market,
Same Time

⚔️

Teams against each other

Your price is set by your competitor’s. The market is not fixed; it answers back.

📰

Sector report

At the end of a round every company’s data opens up; this is where analysis is tested.

Who it is for

Where It
Is Used

🎓

Universities

A term-long practical in business and engineering programmes.

🏢

Corporate training

Management trainee programmes, business acumen and financial literacy modules.

🧭

Assessment

Observing the decision process in promotion and talent-pool decisions.

Why it works

What Is Measured
Is Decision, Not Recall

🔁

Repeatable

Same scenario, same rules; results comparable across cohorts.

🔎

Transparent

The reason sits beside the score; the participant knows what they got and why.

🛟

Safe

The risk is real, the outcome reversible. A mistake is a lesson, not a loss.

Run the company.
See what the decision costs.

simana.tr  ·  sales@simana.tr